Main Purpose of Monolith Signs

Monolith signs are tall sign structures that are most commonly used outside commercial premises as a means of advertising and attracting attention. The size and striking design, as well as the fact that the signs are usually freestanding, means that they are easy to spot both from the road and the pavement.

When designing and choosing monolith signs there are a number of decisions you will need to make including where the sign will be placed, the material, shape, and design. You should also determine whether you want the sign to be lit or not with most monolith signs offering greater benefit if they are lit.

Marketing and Advertising a Business

The primary purpose of monolith signs is as a means of advertising a business from outside the property. It is possible to include details of your organisation and you can even include contact details and some information on the products and services that you sell.

These big signs are especially beneficial because they can be seen from a long distance. They are usually curved so that they can be seen from a wider angle and they are lit so that they can be seen at all times of day and throughout the year, even in the winter months when it goes dark in the late afternoon.

Providing Information

The size of a monolith sign means that it can be used to include and share a large amount of information with those that will see the sign. Basic information that is usually added includes company name and slogan but it is possible to add much more than this basic level of information.

The size of the structure means that, like petrol stations, you can add prices of your most popular products. Alternatively, like supermarkets and other large chains, you can add details of products that you sell and any offers that you might be running. Be aware, however, that you will not usually be able to update all of the information so don’t add time critical details.

Material and Design

Monolith signs; http://www.is-group.co.uk/About-Us/Types-of-Signs/Monolith-Totem-Signs - are usually made from reinforced metal. This will withstand wind and rain and it is treated so that it will resist graffiti, or at least be easy to clean if you do suffer from graffiti attacks and vandalism.

It is possible to have totem signs, as they are also called, designed and manufactured in other materials. Reinforced plastic is sturdy and long lasting, easy to clean, and can be created in a huge variety of shapes, sizes, and designs.

Colour and Lighting

The colour of the sign is usually dictated by the design that is being printed on it and according to the branding of the business that is having it printed. However, as a general rule, dark colours may be difficult to spot unless they use lighter colours as a means of identifying them.

Monolith signs are meant as an impactful form of sign and this means that they really need to stand out and make an impression. Using a lit sign can help ensure that the sign is seen from further away on dark days and at night. Considering it can go dark in the afternoon during the winter months, lit signs are usually considered more beneficial.

How Monolith Signs are Used

We see monolith signs all around us. Petrol stations regularly use them not only to indicate that they are there but also to give details of the current petrol prices that they are charging. Supermarkets, cinemas, and large commercial buildings also deploy the signs as a means to help people locate the premises and also to help market and advertise the services and products on offer.

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Monolith Signs Offers the Cost Effective Idea

Monolith signs are one of the most eye-catching pieces of signage equipment, which is why they are often used at site entrances or for directional reasons. They are usually free standing signs, of a fairly significant size, and shape wise they tend to be tall and slim. This type of sign has been designed so that it can be viewed from all angles and still deliver its message, which is why these signs are such a great, versatile product that comes in useful in such a wide range of different settings, whether temporary or permanent.

This type of sign is meant to have an impact, which is why it has such a commanding height and is constructed to be able to withstand weather conditions if placed outside. It comes in all sorts of shapes and sizes, from curved to straightforward rectangular, and can be single or double sided, depending on where it is likely to be positioned. If the sign is likely to be placed up against a wall or hedge then single sided is a better use of resources, but if it is going to be used in the middle of a larger area, a double sided sign is ideal because it can be viewed by people walking towards it in both directions.

Monolith signs http://www.is-group.co.uk/About-Us/Types-of-Signs/Monolith-Totem-Signs are usually constructed from some sort of mild steel, which is used to make the internal structure that provides support to the frame. The frame casing is usually aluminium or stainless steel. Using these types of materials to make the sign ensures that it will be robust and hardwearing, so that it is long lasting enough to justify the outlay invested in it and making it resilient to weather conditions if it is likely to be placed outside.

This type of sign has many advantages and one of them is that it is very simple to install – it can be put up and start working in a very short period of time, making it very versatile for situations where last minute signage is needed. Typically, monoliths have two main installation methods: larger moonlights tend to use the cage installation method, where a trench is dug in the ground and the cage is concreted into a block with rods exposed for the monolith to be bolted onto. Alternatively, smaller signs will usually have posts that extend below its base and these can simply be pushed into two holes dug in the ground.

Monoliths are useful during both daytime and nighttime hours and can be illuminated to make sure that they still show up after dark. Fluorescent tubes have traditionally been the main way to illuminate this type of sign, but it is also possible to do this with LEDs. Whilst the initial cost of using LEDs tends to be higher, this is often offset by the fact that a sign with LEDs will use less electricity than a sign made with fluorescent tubes.

For businesses looking to have a branding presence in a public place, monolith signs offer the idea way to do it. They are cost effective, versatile and continue spreading the marketing message both day and night.

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Author: Andrew Durbin, Follow me on Google+