Main Purpose of Monolith Signs

Monolith signs are tall sign structures that are most commonly used outside commercial premises as a means of advertising and attracting attention. The size and striking design, as well as the fact that the signs are usually freestanding, means that they are easy to spot both from the road and the pavement.

When designing and choosing monolith signs there are a number of decisions you will need to make including where the sign will be placed, the material, shape, and design. You should also determine whether you want the sign to be lit or not with most monolith signs offering greater benefit if they are lit.

Marketing and Advertising a Business

The primary purpose of monolith signs is as a means of advertising a business from outside the property. It is possible to include details of your organisation and you can even include contact details and some information on the products and services that you sell.

These big signs are especially beneficial because they can be seen from a long distance. They are usually curved so that they can be seen from a wider angle and they are lit so that they can be seen at all times of day and throughout the year, even in the winter months when it goes dark in the late afternoon.

Providing Information

The size of a monolith sign means that it can be used to include and share a large amount of information with those that will see the sign. Basic information that is usually added includes company name and slogan but it is possible to add much more than this basic level of information.

The size of the structure means that, like petrol stations, you can add prices of your most popular products. Alternatively, like supermarkets and other large chains, you can add details of products that you sell and any offers that you might be running. Be aware, however, that you will not usually be able to update all of the information so don’t add time critical details.

Material and Design

Monolith signs; http://www.is-group.co.uk/About-Us/Types-of-Signs/Monolith-Totem-Signs - are usually made from reinforced metal. This will withstand wind and rain and it is treated so that it will resist graffiti, or at least be easy to clean if you do suffer from graffiti attacks and vandalism.

It is possible to have totem signs, as they are also called, designed and manufactured in other materials. Reinforced plastic is sturdy and long lasting, easy to clean, and can be created in a huge variety of shapes, sizes, and designs.

Colour and Lighting

The colour of the sign is usually dictated by the design that is being printed on it and according to the branding of the business that is having it printed. However, as a general rule, dark colours may be difficult to spot unless they use lighter colours as a means of identifying them.

Monolith signs are meant as an impactful form of sign and this means that they really need to stand out and make an impression. Using a lit sign can help ensure that the sign is seen from further away on dark days and at night. Considering it can go dark in the afternoon during the winter months, lit signs are usually considered more beneficial.

How Monolith Signs are Used

We see monolith signs all around us. Petrol stations regularly use them not only to indicate that they are there but also to give details of the current petrol prices that they are charging. Supermarkets, cinemas, and large commercial buildings also deploy the signs as a means to help people locate the premises and also to help market and advertise the services and products on offer.

Author: Andrew Durbin, Follow me on Google+