Monolith signs are tall sign structures
that are most commonly used outside commercial premises as a means of
advertising and attracting attention. The size and striking design, as well as
the fact that the signs are usually freestanding, means that they are easy to
spot both from the road and the pavement.
When designing and choosing monolith signs
there are a number of decisions you will need to make including where the sign
will be placed, the material, shape, and design. You should also determine
whether you want the sign to be lit or not with most monolith signs offering
greater benefit if they are lit.
Marketing
and Advertising a Business
The primary purpose of monolith signs is as
a means of advertising a business from outside the property. It is possible to
include details of your organisation and you can even include contact details
and some information on the products and services that you sell.
These big signs are especially beneficial
because they can be seen from a long distance. They are usually curved so that
they can be seen from a wider angle and they are lit so that they can be seen
at all times of day and throughout the year, even in the winter months when it
goes dark in the late afternoon.
Providing
Information
The size of a monolith sign means that it
can be used to include and share a large amount of information with those that
will see the sign. Basic information that is usually added includes company
name and slogan but it is possible to add much more than this basic level of
information.
The size of the structure means that, like
petrol stations, you can add prices of your most popular products.
Alternatively, like supermarkets and other large chains, you can add details of
products that you sell and any offers that you might be running. Be aware,
however, that you will not usually be able to update all of the information so
don’t add time critical details.
Material
and Design
Monolith signs; http://www.is-group.co.uk/About-Us/Types-of-Signs/Monolith-Totem-Signs
- are usually made from reinforced metal. This will withstand wind and rain and
it is treated so that it will resist graffiti, or at least be easy to clean if
you do suffer from graffiti attacks and vandalism.
It is possible to have totem signs, as they
are also called, designed and manufactured in other materials. Reinforced plastic
is sturdy and long lasting, easy to clean, and can be created in a huge variety
of shapes, sizes, and designs.
Colour
and Lighting
The colour of the sign is usually dictated
by the design that is being printed on it and according to the branding of the
business that is having it printed. However, as a general rule, dark colours
may be difficult to spot unless they use lighter colours as a means of
identifying them.
Monolith signs are meant as an impactful
form of sign and this means that they really need to stand out and make an
impression. Using a lit sign can help ensure that the sign is seen from further
away on dark days and at night. Considering it can go dark in the afternoon
during the winter months, lit signs are usually considered more beneficial.
How
Monolith Signs are Used
We see monolith signs all around us. Petrol
stations regularly use them not only to indicate that they are there but also
to give details of the current petrol prices that they are charging.
Supermarkets, cinemas, and large commercial buildings also deploy the signs as
a means to help people locate the premises and also to help market and
advertise the services and products on offer.
Author: Andrew Durbin, Follow me on Google+
